Kapabilitas UMKM Menuju Transformasi Digital: Kepemimpinan dan Daya Serap

SPESIFIKASI BUKU

◉ Harga                    : ^Rp 85.000

◉ Ukuran                  : 15,5 x 23 cm

◉ Jumlah Halaman : 107 hal

◉ Ketebalan Buku  : 1  cm

◉ ISBN                       : On Proses

◉ Deskripsi Buku   : Perubahan digital telah mengubah cara usaha dijalankan. Pelanggan semakin terbiasa mencari informasi, membandingkan produk, melakukan pembayaran, dan berkomunikasi melalui berbagai saluran digital. Perubahan ini membuka peluang bagi usaha mikro, kecil, dan menengah untuk memperluas pasar, memperbaiki pelayanan, serta meningkatkan efisiensi. Namun, teknologi tidak selalu menghasilkan perubahan yang diharapkan. Banyak UMKM telah menggunakan media sosial, aplikasi pesan, pembayaran digital, dan platform perdagangan elektronik. Sebagian memperoleh manfaat yang nyata. Sebagian lainnya masih menggunakan teknologi secara terbatas. Perbedaan tersebut menunjukkan bahwa keberhasilan transformasi digital tidak hanya ditentukan oleh perangkat dan aplikasi. Faktor manusia, kepemimpinan, pengetahuan, pengalaman, serta kemampuan belajar memiliki peran yang sangat penting. Buku “Kapabilitas UMKM Menuju Transformasi Digital: Kepemimpinan dan Daya Serap. Sebuah Buku Referensi” disusun untuk menjelaskan kemampuan dasar yang perlu dibangun sebelum UMKM menjalankan transformasi digital secara lebih luas. Buku ini menempatkan kepemimpinan kewirausahaan dan daya serap sebagai dua fondasi utama. Kepemimpinan memberi arah. Pemimpin membaca perubahan, mengenali peluang, menetapkan prioritas, menggerakkan pekerja, dan mengalokasikan sumber daya. Daya serap membantu pelaku usaha mengenali, memperoleh, memahami, menyesuaikan, serta menggunakan pengetahuan dari berbagai sumber.

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