Pengantar Ilmu Ekonomi Pendekatan Ekonomi Digital

SPESIFIKASI BUKU

Harga                    : Rp 105.000

Ukuran                  : 15,5 cm x 23 cm 

Jumlah Halaman : 183 hal

Ketebalan Buku  : 1  cm

ISBN                       : On Proses

Deskripsi Buku   : Buku ini disusun sebagai salah satu sumber belajar yang diharapkan dapat membantu mahasiswa, dosen, praktisi, serta masyarakat umum dalam memahami konsepkonsep dasar ilmu ekonomi yang terus berkembang seiring dengan kemajuan teknologi digital. Ilmu ekonomi merupakan ilmu yang mempelajari bagaimana individu, rumah tangga, perusahaan, dan pemerintah mengambil keputusan dalam mengelola sumber daya yang terbatas untuk memenuhi kebutuhan yang tidak terbatas. Dalam perkembangannya, transformasi digital telah membawa perubahan yang signifikan pada berbagai aktivitas ekonomi, mulai dari produksi, distribusi, konsumsi, hingga sistem pembayaran dan transaksi bisnis. Oleh karena itu, pemahaman terhadap ilmu ekonomi tidak lagi cukup hanya melalui pendekatan konvensional, tetapi juga perlu dilengkapi dengan perspektif ekonomi digital yang semakin relevan dalam kehidupan modern. Buku ini membahas berbagai konsep dasar ekonomi, seperti kebutuhan dan kelangkaan, mekanisme pasar, perilaku konsumen dan produsen, struktur pasar, pendapatan nasional, kebijakan fiskal dan moneter, hingga perkembangan ekonomi digital yang meliputi perdagangan elektronik (e-commerce), teknologi finansial (financial technology), ekonomi berbasis platform, transformasi digital dalam dunia usaha, serta tantangan | ii dan peluang ekonomi di era Revolusi Industri 4.0 dan Society 5.0. Penyajian materi dilakukan secara sistematis dengan bahasa yang sederhana agar mudah dipahami oleh pembaca dari berbagai latar belakang. Pendekatan ekonomi digital yang digunakan dalam buku ini bertujuan untuk memberikan wawasan yang lebih kontekstual mengenai perubahan perilaku ekonomi masyarakat saat ini. Kehadiran internet, kecerdasan buatan (Artificial Intelligence), big data, komputasi awan, dan berbagai inovasi teknologi lainnya telah menciptakan model bisnis baru yang memengaruhi cara manusia bekerja, bertransaksi, dan mengambil keputusan ekonomi. Oleh karena itu, pembaca diharapkan tidak hanya memahami teori-teori ekonomi dasar, tetapi juga mampu melihat penerapannya dalam lingkungan digital yang terus berkembang.

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